Our exhibition in Shijiazhuang at the 2nd Hebei International Industrial Design Week ended today. The run has been great over the past 5 days, and despite numerous other presentations from design institutes and industry associations from over 30 countries in North America, Europe and Asia, our special exhibition was a special hub at the show.
For the Chinese public — who came from all age groups — the presentation of the manufactories offered a surprising spectrum of attractions: from bicycles to designer furniture, urns and artistic glass objects, visitors were able to see exhibits that were previously rarely on the Chinese market. The products were viewed with curiosity — sometimes rather emotionally, sometimes technically-analytically, for example in questions of material finish.
The capital regions of Hebei and Brandenburg have a long-standing partnership and the joint presentation received a great amount of attention at this year’s Hebei International Design Week. The sustainably manufactured products from Brandenburg were a perfect match for the motto of this year’s fair “Design Force — Empowers the city of the future”.